Why now? Why you? Why this role at this moment in ASHRAE's history?

• A. We need significant membership growth in North America and around the world. We also must boldly take a leadership role in AI. We must be aggressive and creative going forward to make this happen. I bring the experience, energy, and discipline to lead us to success.
• B. The organization already has all the resources it needs and requires no change
• C. AI should be avoided due to risk, and growth should be slow and steady
• D. This role should be reserved for a longer-tenured member with no clear plan

Answer: (A)

The question is testing whether you can articulate a timely, outcome-focused reason for stepping into this role now and show how your background aligns with ASHRAE’s current needs. The strongest answer signals that leadership is required to drive growth, innovation, and disciplined execution at a pivotal moment.

Now is about turning opportunity into sustainable results. ASHRAE faces the chance to expand membership and influence globally, while also embracing advanced tools and approaches—like AI—to improve energy performance, research impact, and member value. A candidate who stresses bold, creative leadership alongside rigorous financial discipline communicates readiness to invest where it matters, manage risk, and steward resources so strategic bets pay off. Bringing proven experience, energy, and discipline indicates you can translate a bold vision into concrete programs, budgets, and governance that keep the organization financially healthy while delivering impact.

This role isn’t about maintaining the status quo; it’s about aligning financial strategy with ambitious goals, ensuring resources are available to support growth and innovation, and guiding ASHRAE through digital and strategic shifts that strengthen its relevance and resilience. The other options imply resistance to change, lack of plan, or avoidance of opportunities, which would undercut the organization’s ability to advance and sustain itself in today’s environment.