How would you increase employer-level engagement?

• A. Employer benefits package - pay once for office's memberships and reward employers for their support.
• B. Give away memberships for free.
• C. Limit engagement to annual conferences.
• D. Prioritize student chapters.

Answer: (A)

Creating value for employers by reducing barriers and offering a structured benefits package drives ongoing engagement. Providing a one-time office-wide investment to cover memberships and recognizing employer support makes participation simpler and more appealing for companies, turning engagement from a one-off event into a sustained relationship. When employers see a clear, tangible return—access to resources, professional development opportunities for their staff, and public acknowledgment of their support—they’re more likely to invest time and resources year after year.

Giving away memberships for free can erode perceived value and may not create lasting commitment or accountability. Limiting engagement to annual conferences misses the opportunity to maintain ongoing connections and support throughout the year. Prioritizing student chapters shifts focus toward a different audience and doesn't address employer participation directly.